HTC needed to capture the experience of their onsite tours in a way that would stand out from other vendors. The standard video-on-a-monitor wouldn't cut it. So, we developed two 360° virtual reality pieces. 

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At the trade shows, no other vendor presented in VR format. It stirred massive interest and drew over 200 viewers in 2 days. Many asked to see the presentation more than once. Word-of-mouth spread and the resulting crowds caused traffic issues around the HTC booth. Best of all, the experience left show-goers eager to talk with HTC sales reps.